Why your headline matters
Your headline travels everywhere on LinkedIn: search results, the feed, comments and every connection request. It is the single most-read line you write, and a vague one wastes that reach.
The formula
Use this shape: who you help, the outcome you create, and one proof point or specialty. Keep it readable, not stuffed with buzzwords.
- Who you help: name the audience in plain words.
- The outcome: the result they actually care about.
- Proof or niche: a number, a focus area or a signature method.
Three quick examples
Helping B2B founders turn LinkedIn into pipeline. Building demand for life-science brands. Coaching managers to lead with clarity.
Common mistakes
Listing only a job title. Packing in five keywords. Writing for recruiters when the real audience is buyers. Pick one audience and speak to it.
Rewrite your headline today, read it out loud and ask one question: would the person you want to reach understand it in three seconds?